The British Columbia Automobile Association (BCAA) Traffic Safety Foundation, and other Canadian road safety organisations are starting a new road safety inititiave, using optical illusions to scare motorists into slowing down in built up areas.
An image of a young girl will be painted onto the tarmac outside a school, elongated and indecipherable to the eye until you reach a point on the road 30 meters away as you approach. At this point the image will be lined up perfectly for the human eye, and - HOLY SHIT THAT LITTLE GIRL JUST APPEARED FROM OUT OF NOWHERE!!!
Yeah, this seems like a good idea.
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